30 June 2020 – Campaign to encourage support of small businesses during COVID-19

Type of Intervention: Other Announcement
Sectors Involved: Finance/Economy, Private Sector and Businesses
Intervention Categories: Planning and strategy;
Level of Jurisdiction: Ontario
Lead People/Agency: Diane J. Brisebois, President of the Retail Council of Canada; Prabmeet Sarkaria, Associate Minister of Small Business

Overview: The Ontario government is launching a new campaign, “Shop Local! Shop Safe! Shop with Confidence!”, to encourage Ontarians to support small businesses during COVID-19. The campaign calls for mayors and local leaders and groups to support small businesses by committing to the campaign on social media and highlighting best practices for shoppers to follow as more businesses reopen, e.g. maintaining physical distancing and practicing respiratory etiquette. This campaign intends to support small businesses and promote safety for consumers and employees.
Full details here: https://news.ontario.ca/medg/en/2020/06/ontario-encourages-support-of-local-small-businesses.html

Type of Justification: Providing support
Evidence/Justification: The launching of the “Shop Local! Shop Safe! Shop with Confidence!” campaign is justified by its ability to promote safe shopping experiences, supporting local small businesses, and contributions to the province’s economy. It is explained that the campaign intends to help build strong, vibrant communities across Ontario and support future vitality of communities and the province as a whole.