Type of Intervention: Executive Order, Financial Support, Stimulus
Sectors Involved: Executive Office, Finance/Economy, Local Government, Tourism
Intervention Categories: Legal and policy; New initiatives
Level of Jurisdiction: Queensland
Lead People/Agency: Minister for Innovation and Tourism Industry Development and Minister for Cross River Rail
The Honourable Kate Jones
Overview: Queensland State Government fast-tracks Cairns marketing campaigns to support businesses suffering as a result of the recent coronavirus outbreak.
“Far North Queensland will be one of the regions hit the hardest by coronavirus. That’s why we’re investing millions of dollars in marketing to bring more American and British tourists to Cairns.” said Tourism Industry Development Minister Kate Jones.
Three new international campaigns were announced to kick off this month (February 2020), focusing heavily on the US and UK markets.
Full details here: http://statements.qld.gov.au/Statement/2020/2/12/state-government-fasttracks-cairns-marketing-campaigns
Type of Justification: Advice of INTERNAL government advisory committee or group, Perception of an increased threat to the country, Considered a necessary escalation of current measures, No justification given
Evidence/Justification: The justifications in this Queensland State government media release document are primarily framed in terms of threats to jobs, business, and economy (both current and near future) related to the tourism industry, primarily in Far North Queensland.
“Far North Queensland will be one of the regions hit the hardest by coronavirus. That’s why we’re investing millions of dollars in marketing to bring more American and British tourists to Cairns.” (Tourism Industry Development Minister Kate Jones)