Type of Intervention: Guidance
Sectors Involved: Tourism
Intervention Categories: Legal and policy; New initiatives
Level of Jurisdiction: National
Lead People/Agency: The Tourism, Arts and Culture Ministry
Overview: The Tourism, Arts and Culture Ministry will look into refocusing its efforts on promoting domestic tourism in an attempt to revive the sector. Since the Visit Malaysia Year 2020 campaign was cancelled due to the COVID-19 pandemic, there would be more emphasis on the Cuti-Cuti Malaysia campaign.
Full details here: https://www.thestar.com.my/news/nation/2020/04/23/more-emphasis-on-cuti-cuti-malaysia-to-revive-tourism-sector
Type of Justification: Advice of INTERNAL government advisory committee or group
Source of Evidence or Justification: National – government